The Image Alchemist

Product Details

For more than 40 years, the Hangar9 method has been shared one styling appointment at a time. In The Image Alchemist, Rachael Doak puts it on the page.

Pre-Order Your Copy for delivery January 2027.

Part workbook, part style guide, it starts where great style always does: with you. Your personality, your colouring, your shape, your life and what you value. From there, it shows you how to build a wardrobe where every piece works together, and getting dressed becomes something you look forward to.

Inside:

• The Style Personality Quiz: find out if you’re the Pragmatist, Timeless, Modern, Bold, Eclectic or Feminine, and what that means for your closet.
• Colour, simplified: discover your dominant colouring, your personal palette and the rules for wearing it well.
• The Formula, [H9] + 9 = 36: the nine key pieces that create 36 looks, with capsule ideas for every style personality.
• Fit and proportion: what to look for, and why tailoring is a declaration of self-worth.
• Smarter shopping: the Rule of Three, cost per wear and the foundation pieces that make everything else work.

Together we can help you build something more precious than clothes alone: confidence.

About the author
Rachael Doak is Lead Stylist and Buyer at Hangar9, the boutique her mother, Jo-Ann Fisher, founded in 1985. After nearly two decades and thousands of wardrobes, she has spent her life's work uplifting women through style.